Filmed, not generated. Real footage — MarkaMotion adds only the brand on the kit. Generic kit, placeholder sponsors.
A surface you already own,
sold as many times as you're watched.
BRAND A
EU-WEST
A shirt front sold globally earns once. Rendered per territory, the same surface can carry a different sponsor in every market a club is broadcast into — added alongside the existing deal rather than in place of it, wherever that deal is drafted territorially.
A patent family — granted and pending, across several jurisdictions.
Nothing physical moves
The same surface is inventory more than once. One sponsor can hold a market for the whole match; another can hold the minutes either side of half-time somewhere else. Priced per window, not per season.
Share of screen and dwell, measured per feed
The shirt can change with the match, not only between matches.
Every category, market and window is theirs to approve or refuse before it airs. A sponsor cleared for one feed never appears in a feed it was not cleared for.
Rights holders open new markets.
Brands appear only in theirs.
The same shirt surface, rendered differently for every broadcast feed. Rights holders open markets their existing deal never reached. Brands appear in the market, the competition and the minutes that are worth it to them — and nowhere else.
Clubs, leagues & broadcasters
You already sold the front of the shirt once. Earn from it in every other territory too — without touching the physical kit, and leaving your existing sponsor’s contracted markets exactly as they are.
- Existing sponsor stays intact in their contracted markets
- New sponsors fill the territories that deal never covered
- No redesign, no re-manufacture, no stadium changes
- You keep control of who appears and where
Brands & advertisers
Shirt sponsorship has always been all-or-nothing and global: every market, or none. Take the region, the competition and the minutes that are worth it to you — and see exactly what they returned.
- Visibility only in the markets you actually sell in
- Reach clubs whose global deal was never for sale to you
- Share of screen and dwell, reported per feed
- Creative that can change between fixtures — or within one
Same second of play.
Two different sponsors.
One rally, one frame, two sponsors. Drag the bar to move between the feed sent to one territory and the feed sent to another. Both sides are the same instant of play — the only thing that differs is the shirt.
Filmed, not generated. Both sides are the same real passage of play. Nothing here is generative AI — MarkaMotion adds one thing, the brand on the kit, exactly as it is inserted inside a broadcast feed. The kit carries no club identity, the sponsors are placeholders, and no competition or third-party mark is shown.
Built by people who have
changed industries before.
AA
Dr. Amine Arezki
Virtual sponsorship on playing kit is his own creation — the method, and the company built on it. PhD in Robotics, Executive MBA from London Business School. Former Director of Marketing and Chief Value & Branding Officer at Thales, after leading its autonomous driving division. TEDx speaker, and named a CMO to Watch in 2024.
LinkedIn
PA
Dr. Pankaj Agarwal
Club owner, which puts the person running MarkaMotion’s operation on the side of the table it has to win over. Over a decade as an NHS consultant, and a property portfolio built into the multi-millions since 2017. Runs partnerships, operations and growth.
LinkedIn
JF
Joe Foster
Co-founder of Reebok. Started it in a Bolton workshop and took it past Adidas and Nike to the top of the industry — a $4bn business built on the argument that an incumbent’s lead is never permanent. Sits on several corporate boards. Advises MarkaMotion on brand, category creation and going to market against incumbents.
LinkedInSee your own kit,
rendered two ways.
Send us one fixture. We'll return the same passage of play with a second sponsor rendered into it, and the inventory model behind it.
Seven ways in.
Pick the one that's yours.
The method is patented and the market has never been sold before — which means we are building the supply side, the demand side and the company at the same time. Tell us which of those you belong to and we will come back with something specific, not a brochure.